Blogs help create a transparency that allow customers to get to know the people behind the brand name. Your brand will become more real, accessibly and credible in the eyes of your potential clients if you maintain an active, compelling and informative Blog.
In addition your Blog will generate traffic, leads and sales creating a new profit center for your business.
Effective Blog management requires a significant amount of experience, research, writing skill, graphic work and editorial planning.
If your site doesn't come up on top, you are losing traffic and sales to your competitors.