72.8 million users
52% of users will consult Pinterest for purchase guidance while in a store.
$58.95 is the average order size of a sale originating from Pinterest.
47% of US online shoppers made a purchase because of a recommendation on Pinterest.
Pinterest accounts for 40% of all social media purchases.
Encouraging more purchases than any other social network, Pinterest is an online “bulletin board” where users can curate images of products and more. Ideal for businesses with visually appealing products, and any service based business that has information to share (information conveyed visually is processed 60,000 times faster than text based information).
Businesses that use infographics probably have a 12% higher growth rate than companies that don’t.
Consumers have become savvy to traditional marketing techniques, influencer marketing is a proven strategy to bypass traditional marketing for something users will accept. Pinterest is a great way to tap into this strategy.
If your site doesn't come up on top, you are losing traffic and sales to your competitors.