Nearly 1 in 3 Millennials say they purchased a product as a direct result of watching a tutorial or how-to video.
Videos appear in 52% of Google keyword searches and 82% of them are from YouTube.
“No longer just an interesting add-on, video has become an important feature for anyone concerned with SEO, conversion rates, or brand recognition. That’s pretty much everyone, then.” – Rob Toledo, a user engagement and bounce rate specialist at Shutterstock
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